image from:http://socialglare11.livejournal.com/282358.html
A new ad has been put out by the Concerned Children's Advertisers called Media Monkey. The premise of this PSA is to tell children that they can make up their own minds regarding advertiser's messages regarding weight and body image. The add portrays monkeys censoring print, on line, and television messages; telling the viewer "you don't need a monkey on your back to make healthy choices, think for your self".
Well actually, according to the U.N., a vast body of research, and the millions of marketing dollars food companies spend on marketing to children, clearly the message of "think for yourself" is not developmentally appropriate for children as making healthy choices is confusing even for educated adults, let alone children and teens.
I find this ad appalling. It really speaks to the need of our government to set greater controls on the marketing of food to children. Yes we can educate and help children to make better choices, but how can poorly funded public education and health compete against the billion dollar food industry without support and controls on advertisers. Concerned Children's Advertisers, you have my concern.
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